joy kelley
joy kelley signature

Who runs this studio?

Hola! My name is Joy, and I've been a full-time lettering artist since 2013. 

I am obsessed with pens, letters and I also have a thing for lemon pie.

After a few years of selling physical products in this shop and retailers all over the country, I decided to venture into the digital realm and offer fonts, cut files and other resources for creatives.

The Studio started at the end of 2017 with my very first font and has since then grown to host more than 1000+ products. 

I love creating products that will help you embellish or make your life easier. If you want to learn a bit more about me on a personal level just hop on the blog!





Who We Are

The HowJoyful Shop is a part of HowJoyful LLC, created and ran by lettering artist Joy Kelley.

While most of the content is personally created by me (Joy Kelley) I do have help in several parts of my business and this is why many times I refer to HowJoyful as “we” =]

My blog, started in 2010 and my freelance lettering business started in 2013. Since then, I've been working on teaching, developing products and working with many businesses in freelance projects as well as licensing.

One of the aspects I enjoy the most is teaching. I've been sharing projects in my blog since its inception, but I have a special place in my heart for in-person workshops because I love the interaction with students.




The HowJoyful Studio

The studio was founded in 2010 along with my blog howjoyful.com

Through the years the studio has moved locations a few times, and after being in our storefront for quite some time, I made the hard call to close it, and move the studio back to our house. 

So now we are back where it all started, using the same space, but this time I took the time to make it as comfortable as possible, so I could work as efficiently as possible.

 the studio




The Shop

In January 2013, I decided to not only draw for my websites and blog designs, but also for fun – for the great love I have towards pen and paper, and most importantly to express my ideas, hopes and dreams. To share them with crafters, sewers, dreamers and the ones that are passionate about letters just like me.

So in February 2013, I opened my shop on Etsy and a year later in 2014 I  opened the virtual doors to this Shop.

I want my artwork to inspire and encourage people. I want to share my doodles while exploring this super-fulfilling creative outlet. So, I mixed hand-lettering, illustrations and some of my favorite lettering styles to create inspiring artwork for you to frame, gift or wear. With attention to detail and much love, from my home studio directly to YOU. 





Find my work elsewhere

Along with making my line of physical products here and my digital goods on the HowJoyfulStudio, I also sell in different marketplaces and POD (print on demand) sites.
  •  Creative Market
  •  Spoonflower
  •  Zazzle
  •  Etsy