• Hola! My name is Joy Kelley

    I've been a full-time lettering artist since 2013. 

    I am obsessed with pens, letters and I also have a thing for lemon pie.

    After a few years of selling physical products in this shop and retailers all over the country, I decided to venture into the digital realm and offer fonts, cut files and other resources for creatives.

    The Studio started at the end of 2017 with my very first font and has since then grown to host more than 1000+ products. 

    I love creating products that will help you embellish or make your life easier. If you would like to learn a bit more about me on a personal level, just hop on the blog!


looking for help?

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Most used links

Searching for information about the shop? FAQs or want to contact us? Take a look at the links below.

Want to contact us?

Just head over to our contact page and fill up our form. =] We will get back to you as soon as possible!


Have questions about shipping?

Your order might be split depending on the item you purchase because we are currently partnering with different printing companies to help us manufacture and ship products in the shop.


  • Puzzles
  • Kitchen Towel
  • Pouches
  • Desk Mat
  • Mouse pad
  • Mugs
  • Laptop Sleeve



  • Basic Backpack
  • Duffel Bag
  • Tote Bag
  • Weekender Tote Bag
  • Pouches (Flat & T-bottom)
  • Kitchen Towels



  • Backpack / Diaper Bag
  • Luggage Covers

All items listed above are made to order and are manufactured and shipped to you directly from our partners.

RTS (Ready to ship) items are shipped from our studio in California. 

howjoyful shop

Who are we?

The HowJoyful Shop is a part of HowJoyful LLC, created and ran by lettering artist Joy Kelley.

While most of the content is personally created by me (Joy Kelley) I do have help in several parts of my business and this is why many times I refer to HowJoyful as “we” =]

My blog, started in 2010 and my freelance lettering business started in 2013. Since then, I've been working on teaching, developing products and working with many businesses in freelance projects as well as licensing.

One of the aspects I enjoy the most is teaching. I've been sharing projects in my blog since its inception, but I have a special place in my heart for in-person workshops because I love the interaction with students.

How it all started

The Studio

The HowJoyful Studio was founded in 2010 along with my blog howjoyful.com. At the beginning, I started offering only design services, such as branding and website design.

Through the years, the studio has changed the offerings as a moved from client work to product design, eventually opening a Storefront in our small town.

Unfortunately, after struggling to handle 3 boys under 4 years old and keeping the shop going all the time. I made the hard call to close the storefront, focus on our online offering again and move the studio back to our house. 

In 2020, I posted a little tour of what my office and small studio looked like at our old house, you can check it below.


The beginning

The Shop

In January 2013, I decided to not only draw for my website and branding clients but also for fun. For the great love I have towards pen and paper, and most importantly, to express my ideas, hopes, and dreams. And shade them with the ones that are passionate about letters, just like me.

So in February 2013, I opened my shop on Etsy and a year later, in 2014, I opened the virtual doors to my domain (this shop).


The Studio Now

After living in an RV for about a year, we found the land of our dreams, and I was able to transform one of our garages into the new Studio.

This time, my focus is on content creation and design, so I set up my studio with that as the central focus instead of a warehouse and shipping facility.

And while I still designated a small area for this, I am excited to share how this new space will work.

The HowJoyful Vision

I want my artwork to inspire, empower and encourage people.

I love to mix hand-lettering, illustrations, botanicals and some of my favorite lettering styles to create inspiring artwork for you to frame, play, gift, or wear. With attention to detail and much love, from my home studio directly to YOU. 


Find my work elsewhere

Along with making my line of physical products here and my digital goods on the HowJoyful Studio, I also sell in different marketplaces and POD (print on demand) sites.
  •  Creative Market
  •  Spoonflower
  •  Zazzle
  •  Etsy